Infinitus Explores Strategic CSR

HONG KONG, Sept. 18, 2014 /PRNewswire/ — On 11 September, the Summit Seminar for the 4th Cross-Strait Four-Region "Outstanding Corporate Social Responsibility (CSR) Award" was held by The Mirror in Hong Kong.

Themed "Strategic CSR" and "Sustainable Profit Chain", the seminar attracted nearly 100 experts and scholars in the field of CSR as well as representatives of well-known HK enterprises, including Mr. Antony Leung Kam Chung, former Financial Secretary of Hong Kong SAR and now CEO of Nan Fung Development Company Ltd. Mr. Harry Yeung, Senior Vice President of LKK Health Products Group (LKKHPG), was invited to deliver a feature talk.

"Strategic CSR" suggests that a company should take CSR as a component of its overall development strategy. Then it could constantly create profits, elevate corporate image, enhance corporate cohesion and expand business. Eventually, a virtuous circle between the company and CSR implementation could be formed.

Senior Vice President of LKKHPG Mr. Harry Yeung shared the thinking and practices by LKKHPG concerning strategic CSR in his talk. He elaborated on how a company could make the best of its unique strengths to promote health philosophy among its staff, customers and the public, fulfill responsibility for health, and create maximum social value, which embodied the essence of strategic CSR.

Mr. Yeung mentioned, "If a company can leverage its unique resources and strengths to address the hot-button social issues, this will not only foster the society to progress with less cost, but also help realize the company’s value. As a propeller of the health industry, Infinitus leverages responsibility for health as the breakthrough point to associate with the society, and dedicates itself to establishing healthier lives for its stakeholders."

With "Infinitus" as the core brand, LKKHPG has four members, namely, Infinitus (China) Company Ltd., Infinitus (Hong Kong) Company Ltd., Infinitus International Company Ltd., and Infinitus International (Malaysia) Sdn Bhd.

Since its founding, Infinitus has regarded CSR as a must to do. And its commitment and innovation in the field of CSR makes it honored the "Outstanding CSR Award" for three years since 2012. With its unique strengths, LKKHPG sets health as the key aspect to fulfill its CSR along with the other five aspects, i.e., quality, employees, partners, environment and community. To meet stakeholders’ needs, it strives to provide high-quality Chinese herbal health products and advocate healthy lifestyles in establishing healthier lives with balance, affluence, and harmony.


Samson Su

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