Knock on 22 measures to push up fruit prices in 2023 for better prices.

Commerce adds proactive fruit management measures in 2023, dealing with 6.78 million tons of fruit that will enter the market, an increase of 3%. And the law aims to push up the price of good fruit throughout the production season. Farmer’s representative – private sector Appreciate the success of problem solving.

Mr. Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce assigned Dr. Sansern Samalapa, Assistant Minister of Commerce. Chaired a meeting to monitor the situation of fruit production and marketing in 2023 with executives from relevant departments. both public and private fruit tycoon farmer representative Retail-wholesale Petrol stations, logistics, airlines, representatives of financial institutions To prepare measures to take care of fruit in 2023 to support the production that is expected to be released to the market at least 6.78 million tons, an increase of about 3% from 2022 at Burachat Chaiyakorn Room Ministry of Commerce

In 2023, the Ministry of Commerce has prepared a market in advance to support more than 700,000 tons of fruit together with various agencies to push, divided into 4 areas, 22 fruit care measures, namely production, marketing in the country, abroad, and the law consists of

Measure 1 Accelerate inspection and certify the target GAP of at least 120,000 plots.

Measure 2 uses the Omkoi model. Making futures contracts matching farmers-traders 100,000 tons

Measure 3 helps entrepreneurs or farmers Distribution of fruit production outside the production area at 3 baht per kilogram, amounting to 90,000 tons.

Measure 4 Encouraging 30,000 tons of peddlers and mobile vehicles to pick up fruit and sell them directly to consumers during the fruit season.

Measure 5: Coordinate department stores Convenience stores and various gas stations opened the distribution area for 100,000 tons of fruit to farmers.

Measure 6 Campaign for the consumption of Thai fruits, organize fruit festivals in tourist destinations. Support loading fruit onto the plane for free 20 kg total volume 42,000 tons

Measure 7 Support the box together with delivery of fruit directly sold from farmers or farmers’ cooperative groups to consumers via Thailand Post Company Limited in the amount of 300,000 boxes or 3,000 tons.

Measure 8: Training to educate farmers and farmers groups about online trade. Direct sales to consumers Including a basic export training course Set a target of at least 2,500. Measure 9 Asking governors involved in labor migration Measure 10 Internal Security Operations Command (ISOC) Prepare to support troops. help harvest sorting and transporting fruit In some periods, if there are labor problems

Measure 11 Link fruit by the provincial-country salesman team Coordinate with each other to help distribute the fruits of farmers in the domestic market. and foreign markets

Measure 12: Promote fruit processing to help pay for fruit processing management, such as dried longan and frozen durian for export.

Measure 13 Penetrate the industrial estate market Open pre-orders of more than 15,000 tons of fruit in 60 industrial estates, 30,000 factories.

Measure 14 Enhance exporters’ liquidity which will help with 3% interest and help exporters of fruit 4 baht per kg, volume 100,000 tons

Measure 15 Negotiate online and offline fruit pairings, focusing on new markets.

Measure 16 Organize sales promotion activities abroad, such as exporting fruit to the Chinese market in the Thai Fruits Golden Months project, selling through TV Shopping.

Measure 17 Promote fruit exports at international trade fairs such as THAIFEX-Anuga Asia and GULF FOOD.

Measure 18 Prepare public relations media. Build confidence in Thai fruits such as Country Brand, promote the image of Thai coconut industry

Measure 19 Organize border trade fairs in 3 regions

Measure 20 aims to negotiate through loosening trade measures. both tax reductions Reduce barriers to fruit exports to partner countries

Measure 21 Set up warrooms, a working group to push forward Thai fruit exports. Government and private sector follow the situation Coordination of fruit export problems Pushing exports to 3 potential markets, namely the Middle East, South Asia, and CLMV.

Measure 22 Entrepreneurs are required to post a sign showing the purchase price at 8.00 a.m. or immediately after opening for purchase. The Ministry of Commerce and the provinces still strictly enforce the law. for farmers to sell quality fruits at a good price without being taken advantage of Enforce the law on prices of goods and services. Strictly comply with the law on trade competition and the law on weights and measures.

However, all relevant parties, including the public sector, private sector and farmers in the provinces with major production sites have agreed on all 22 proactive fruit management measures for the year 2023, covering all important issues and on point. which farmers and the private sector willing to cooperate to drive such measures It will be an important mechanism for managing the domestic market and increasing the volume and value of exports. Make fruit prices good throughout this production season. This year, the Ministry of Commerce has set a goal to push fresh and processed fruit exports to 4.44 million tons, an increase of 10% from the previous year.

However, the meeting was led by Mr. Phasit Suksawat, a farmer in the large plot of mango farms in Lamphun Province, who saw that the Omkoi model was used effectively, giving farmers a choice without being pressured by the price. Dried longan producer in the north said that the Ministry of Commerce has come to help the drying plant have the potential to dry. making the price throughout the season favorable Farmers’ income increased by 1,200-1,400 baht/person or equivalent to 1,440 million baht.

Mr. Suvit Rattanachinda, president of the Thai Logistics Service Providers Association, said that After the Ministry of Commerce traveled to the Middle East Negotiate to facilitate the transportation of fruit in order to reach an agreement and drive it to success quickly. Causing Thai fruit exports in 2022 to the Middle East and Africa to expand. It was a success in resolving the problem along with expanding the fruit market. and Mr. Paiboon Wongchotsathit, Advisor to the Thai Fruit Traders and Exporters Association. Mentioned the 2022 fruit management measures of the Ministry of Commerce. According to the policy of Mr. Jurin that It is of great importance to address last year’s fruit problems. Entrepreneurs and exporters are encouraged and confident that there is a government sector that is ready to take care of solving problems closely. therefore asked to continue to maintain fruit management measures

However, information from the Department of Internal Trade indicates that in the past year 2022, working proactively. Together with network partners, both public and private sectors, fruit management through 18 proactive measures Including solving export obstacles, closing checkpoints, accelerating exports, matching fruit exports abroad Resulting in being able to maintain the level of fruit prices in the country. Increased fruit exports solve the problem of oversupply of fruit in the market Makes the price of almost all fruits in 2022 higher than last year. For example, export-grade durian average price 142.50 baht/kg, longan, AA export bouquet, average price 35-45 baht/kg, export grade Nam Dok Mai mango, average price 45 baht/kg, mixed-grade longkong, average price 26 baht/kg. etc.

Source: Thai News Agency

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