Bangkok, 18 Aug- “OR” launches “'xplORe” (Explore) a new lifestyle application. that fully meets the needs of consumers' daily lives "Completely done in one app" Join to receive various privileges. from leading stores from today (18 Aug '23)
Mr. Disatat Panyarachun, Chief Executive Officer, PTT Oil and Retail Business Public Company Limited or OR, revealed that OR has a strategy to use technology to increase business efficiency. To meet the lifestyles of consumers and business partners, therefore, we intend to develop the "xplORe" application that will help facilitate the convenience of consumers living outside the home. Since there are many applications in the PTT group, such as Blue Card or Blue connect, they are all included in one place. Because this application is not only an OR application, but also belongs to the PTT group. xplORe was born from the concept of "Touch for More Life, find the right thing more than ever" to create experiences and answer questions. All lifestyle problems on digital platforms with a variety of services both travel food and drink activities and entertainment Connect current OR products and services
In addition, various applications in the PTT group have also been compiled, whether Blue Card loyalty card, Blue CONNECT e-Wallet and other features to simplify use. without having to access the service through multiple applications It is also a seamless connection between OR's online and offline (O2O) businesses.
“We want to be closer to consumers both online and offline. therefore adding a more convenient xplORe application channel for consumers Because we have an ecosystem and partners ready to pursue our important goal: responding to all lifestyles of consumers,” Mr. Disatat said.
Ms. Ratchasuda Rangsiyakul Deputy Chief Executive Officer Acting as the ORion Project Director, PTT Oil and Retail Public Company Limited, said that xplORe has gathered all the features that meet the needs of many businesses in the OR group, including leading partner stores. Offers deals, discounts and many privileges. Blue Card points can be accumulated for every purchase made on the application. Or from stores in the OR group and bring accumulated points to redeem special privileges, prizes and enjoy fun activities exclusively for members. It also facilitates making spending easy. Without having to carry a wallet with an e-Wallet that can top up or bind a credit card and scan to pay more places. Both OR stores and Thai QR stores. At present, xplORe has more than 14,000 leading partner stores participating in the application on the application, totaling more than 14,000 stores, consisting of OR stores such as PTT Station, FIT. Auto, Café Amazon,
“We plan to develop the application in several phases. Currently, we focus on main customer groups such as travel, food and beverages. And in the future, we aim to enter the tourism, beauty and health industry in order to replenish existing customer groups and expand new customer bases. to bring online groups to offline stores This will help expand into the targeted industry as well. Targeting 2 million users in the first 1-2 years, from 8 million existing blue card customers and new customers, and it is expected that in 5 years there will be the number of xplORe app users. 10 million or more,” said Ms. Ratchasuda. xplORe, a complete lifestyle application in one app. Fully activated from today (August 18, 2023), interested parties can download it for free from the App Store for iOS and the Google Play Store for Android. More information can be found on the website or Facebook xplORe .- Thai News Agency
Source: Thai News Agency