OR strengthens the health and beauty business

Bangkok, OR continues to strengthen its lifestyle business, most recently in collaboration with Amore Pacific. (Amorepacific), one of the leaders in beauty products in South Korea. Moving forward to penetrate the Thai health and beauty market, aiming to create a shopping experience A variety of products meet every customer need. The goal is to open the first branch in the middle of 2024. Mr. Disthat Panyarachun, Chief Executive Officer of PTT Oil and Retail Business Public Company Limited or OR and Mr. Changmok Lee, Chief Executive Officer Amore Pacific Group (Amorepacific Group), one of the world's leading beauty companies. Signed a business partnership agreement in Seoul, Republic of South Korea. By selecting quality products from South Korea To meet the needs of Thai consumers today However, OR intends to expand the alliance. In order to aim to be a leader in the health and beauty business (Health and Beauty), in the past OR has collaborated with business partners, including Sugi Holdings, one of the le aders in network business. Drug stores from Japan and Konvy, the number 1 online retailer of beauty products from Thailand, to complement the lifestyle business group. that creates growth for OR in addition to the food and beverage business (Food and Beverage) and the tourism and accommodation business (Tourism and Accommodation) according to OR's business strategy. This cooperation will help customers have More beauty product options It is also able to present new brands to fulfill all the needs of Thai consumers. Mr. Changmok Ee said that the signing of the memorandum of understanding for cooperation as a business partner this time. This is a good opportunity to jointly create additional business value by combining the strengths and expertise of both companies. Amore Pacific It is the oldest beauty product manufacturing and distribution company in South Korea, with more than 30 leading Korean brands. Founded in 1945, it has a long history of developing beauty products and innovations that combine traditio nal Korean ingredients and skin care technology. To meet the needs of various types of skin care Amore Pacific has the highest market share in Korea. There are also products that are internationally recognized. It carries many world-renowned brands such as Sulwhasoo, Laneige, Innisfree, Mise-en-Scene and COSRX. However, OR continues to strengthen its Lifestyle business group by continually seeking potential business partners in health and beauty both domestically and abroad. To combine each other's strengths in delivering an experience that meets every shopping need for consumers. And with the intention of continuing to deliver health and beauty products at prices that are easily accessible to consumers in the best possible way.- Source: Thai News Agency