Ministry of Culture, Minister Sudawan Entered the Ministry of Culture for the first day, promoting the policy of culture driving the economy, one region, one world heritage, along with pushing for the Loy Krathong tradition to become a world event like the evening of Maha Songkran. Miss Sudawan Wang Suphakit Koson Minister of Culture Traveling to the Ministry of Culture for the first time, ready to pay homage to the sacred objects of the Ministry of Culture, with Mrs. Yupa Thaweewattanakitbovorn Permanent Secretary of the Ministry of Culture, Mrs. Laleewan Kanchanajari, Assistant Minister of Culture, executives, civil servants, and Ministry of Culture officials welcomed. Ready to meet with the Ministry's media Ready to give an interview that Today we received a warm and friendly welcome from all government officials of the ministry. Ready to provide policies and guidelines to drive operations Emphasis is placed on promoting the identity of each area. How can we highlight our special features so that we can d rive the circular economy and generate income? along with increasing concentration in developing new strategic approaches To aim to elevate and increase the efficiency of being a ministry that brings culture and creativity Use it to play a leading role in the economic and social development of Thailand. By encouraging everyone to join together in bringing Thai culture to continue, preserve and expand it to new dimensions. to create social value and economic value which is the key to driving the economic and cultural system of Thailand Will focus on developing "people, society, economy, technology, and soft power" together. Minister Sudawan sees that the Ministry of Culture has the potential to promote the cultural economy. To create social value and economic value By supporting the grassroots economy and cultural industries to be able to compete in the global market, such as promoting the identity of Thai fabrics. to be suitable for a variety of target groups Especially targeting high-end luxury customers or elite customers in order to bring the Thai identity of Thai fabrics to grow internationally. Including the promotion and development of Thai jewelry by using Thai patterns or identities to develop them into high-value goods and products.' The Minister of Culture reiterated that he would like to promote Thai fabrics that have an identity. Characteristics in each region To create jobs and careers from products and cultural products To support the One Family One Soft Power (OFOS) policy or the government's One Family, One Soft Power policy that is currently driving It will search for the potential of every Thai family. At least one person per family to promote and cultivate potential to create highly skilled workers with an income of at least 200,000 baht per year. At the same time, it will bring together unique and diverse Thai cultural capital, such as performing arts, traditional craftsmanship. Important traditional events Temples and historical sites historical park National Museum community tourist attra ctions Let's develop it into cultural capital to drive the creative economy. Through guidelines for enhancing image Honor and elevate Thailand's cultural role on the world stage. Including conveying and presenting Thai culture from various perspectives. There may be cultural activities organized to create a Mega Event with an emphasis on discovering the charm of Thailand. Through the approach of combining cultures History and friendliness of Thai people To develop cultural relations with foreign countries and promote Thailand's cultural role on the world stage. New work directions of the Ministry of Culture Ready to be a ministry that promotes and supports the use of Thailand's diverse cultural capital to support concrete social and economic dimensions. One of the milestones that I think is that if we work together to drive this year You will see that Thailand has one region, one world heritage, and the creation of the Loy Krathong tradition to be a world event like the Maha Songkran World Water Festival, co ol all over the world, this year's Maha Songkran. Ms. Sudawan said that all sectors of the Ministry of Culture will work together to drive the celebration in honor of His Majesty the King. On the occasion of the auspicious ceremony of His Majesty the King's 6th Cycle Birthday Anniversary on July 28, 2024, there will also be integration of work between and with various agencies. Both the public and private sectors Especially working with the Minister of Tourism and Sports to move forward with Thailand Tourism 2025 in accordance with the IGNITE Thailand policy of Prime Minister Settha Thavisin, which will focus on promoting the cultural economy to create social value and economic value. Promoting the creative economy In response to government policy As well as bringing intangible Thai culture to develop to create high value. Push for UNESCO World Heritage registration. By expediting registration in the rest of the southern region and other regions that have already been registered. Must be publicized to be kno wn Promotion of souvenir shops from cultural and historical tourist attractions And content will be created to communicate in new channels. To promote awareness and awareness of Thai culture among youth and the new generation of Thailand. Source: Thai News Agency