Bangkok, The Cooperative Promotion Department has prepared a plan to distribute fresh longans for the production year 2024 to alleviate the impact on cooperative members and stabilize the quantity and price. The cause is China, a country that imports a large amount of dried longans. Change consumption patterns to use more fresh longan. Therefore, the guidelines for distributing production were adjusted appropriately. Ready to support cooperatives participating in the project to collect and distribute longans. Mr. Niran Multhida, Deputy Director-General of the Cooperative Promotion Department, chaired a meeting to discuss the management of longan products at the Farmers Institute, stating that the plan for distributing fresh longans within the country must be adjusted. The reason is that China, which is the largest trading partner country, has purchased a large amount of dried longan produce. has changed consumption patterns From previously consuming dried longans to consuming more fresh longans. In addition , the current transportation time takes less time, so consumers in China can eat fresh longan instead. As a result, the export of dried longans from Thailand has decreased. The longan production season of 2024 will be released in June - September and there will be a lot of produce coming to the market during August. It is expected that this year there will be an increase in fresh longan production from last year by approximately 10%. Longan production that is currently There will be this season Most are in the northern region. 70 - 80% of the production is in Chiang Mai and Lamphun provinces. The Cooperative Promotion Department encourages agricultural cooperatives to participate in a project to increase the efficiency of longan product marketing management. The goal is to distribute approximately 70,000 tons of fresh longans throughout the country using guidelines to support longan management fees for cooperatives participating in the longan distribution project at 5 baht per kilogram and support the Coope rative Development Fund for collecting longan produce. This may be 1% interest compensation for the cooperative. The primary goal is to 20 longan producer cooperatives in 6 provinces in the northern region, namely Chiang Mai, Phayao, Lampang, Lamphun, Chiang Rai and Nan provinces In addition, the meeting also discussed operations according to the resolution of the working group for developing the market and marketing of longan products and products. The Cooperative Promotion Department is in the process of presenting a project to increase management efficiency. Marketing of longan products in the Farmers Institute, production season 2024, with the objective of mitigating the impact on cooperative members. Including creating stability in quantity and price. along with increasing the proportion of fresh longan consumption within the country and publicizing it create awareness Including measures to promote collection for processing. as well as to develop the longan production of Thailand to be of higher quality as well. Source: Thai News Agency